At AMRS (Amazon Market Research Solutions), we understand that the success of a new product depends on a deep understanding of your target market’s needs, desires, and pain points. Our Product Development Research services are designed to provide you with the critical insights you need to create innovative products that meet market demand and resonate with your customers.

Whether you’re launching a new product, enhancing an existing one, or exploring new markets, our research ensures that your product development decisions are based on reliable data and clear consumer feedback.

What is Product Development Research?

Product Development Research involves using market research techniques to gather insights that inform the design, development, and launch of new products. From concept testing to market feasibility studies, our research helps you navigate the complexities of product innovation, ensuring your product is well-received and meets customer needs.

At AMRS, we provide comprehensive support throughout the entire product lifecycle, from the initial idea phase to post-launch evaluations. Our approach focuses on reducing risks and optimizing the product's chances of success.

Our Product Development Research Services

We offer a full range of Product Development Research services that cater to different stages of the product development process, ensuring that you have the insights you need to make informed decisions every step of the way.

 Key Areas of Focus:

 Idea & Concept Testing

 Before committing to full-scale development, it’s essential to test product concepts with your target audience. We help you validate your ideas by gathering consumer feedback on concepts, designs, and features. This ensures that your product has strong market potential before you invest significant resources into development.

 Market Feasibility & Demand Analysis

 Our market feasibility studies help you assess the demand for your product in the market. Through surveys, focus groups, and data analysis, we gauge whether there’s sufficient interest and willingness to pay, helping you assess your product's viability and market potential.

 Prototype & Product Testing

 Once your product is in prototype form, we provide testing and feedback from real consumers to understand how well your product performs. We gather valuable input on functionality, usability, aesthetics, and overall appeal, helping you refine your product before it hits the market.

 Price Sensitivity Analysis

 Determining the right price point is crucial for your product’s success. Our price sensitivity analysis helps you identify the optimal price range for your product by examining consumer perceptions, price elasticity, and competitors’ pricing strategies.

 Product Feature Prioritization

 We help you prioritize the features that matter most to your customers. Through techniques like conjoint analysis and customer surveys, we provide insights into which features and attributes will drive customer satisfaction and purchase intent.

 Competitive Analysis

 Gain a comprehensive understanding of your competitors’ products, their strengths, weaknesses, and market positioning. Our competitive analysis helps you identify opportunities for differentiation and understand where your product fits in the competitive landscape.

 Post-Launch Evaluation

 After your product is launched, we conduct research to evaluate its performance in the market. We assess customer satisfaction, identify areas for improvement, and measure the product’s success in meeting market expectations.

 Industries We Serve

 Our Product Development Research services are tailored to meet the specific needs of businesses across a wide range of industries. With our deep industry knowledge, we provide valuable insights that help companies develop innovative products that drive success.

 Consumer Goods